Parker Strategic Land

Land south west of Coggeshall Road, Kelvedon

Parker Strategic Land is bringing forward outline plans for residential development on land south west of Coggeshall Road, Kelvedon.

Our proposals seek to deliver approximately 600 new homes, associated infrastructure and a variety of new community assets.

This application is not related to the Kings Dene development and exists as an entirely independent scheme.

This website provides you with the details of our proposals and enables you to submit feedback ahead of the pre-application consultation closing on Monday 10th May 2021. Please click here to provide your feedback or sign up to one of our digital information sessions.

For further information about the proposals, please scroll down the page.

About us

Parker Strategic land are a family owned business with historic, long-term ties to the area. We work collaboratively with members of the local community and key local stakeholders to deliver high-quality developments.

We aspire to meet the needs of local communities by creating quality, well-designed places that people can be proud of.

Find out more about us at www.parkerstrategic.co.uk

The site and vision

The site

The site is located to the south west of Coggeshall Road and to the west of the Great Eastern Main Line.

Kelvedon village centre is a short walk away and offers a variety of local amenities including a health centre, primary school and a number of shops and restaurants.

Public transport is easily accessible and the site is located in close proximity to the railway station which provides direct regular services to London Liverpool Street. There is also a direct bus service to Colchester Town and the surrounding area.

Site considerations

Braintree District Council is currently unable to demonstrate a 5 year supply of housing land meaning that sites such as the proposed will need to come forward in order to help meet local housing needs.

Kelvedon and Feering are sustainable locations for growth and our proposals will help to meet the housing needs of a wide range of people, from first-time buyers to retirees.

We intend to create a lasting legacy for the local area by setting the standard for future design. Click here to find out more about the proposed design code.

What is outline planning permission?

We will shortly be submitting an outline planning application to Braintree District Council.

This will seek to establish the principle of development and determine whether the nature and scale of the proposals are acceptable.

Our proposals

Our proposals will deliver up to 600 new homes and a new vehicular access point from Coggeshall Road. 

A combination of private and affordable homes will be provided including 40% affordable housing, in line with policy guidelines.

Design Considerations

Our vision is to create a design-led development that complements the setting of the site and the character of the local area. 

We are committed to excellent future design and have incorporated a Design Code into the proposals which housebuilders will need to follow if they develop the site in the future.

Illustrative masteplan

Illustrative masterplan – click to enlarge

The design of the development has been guided by good practice urban design to create a unique scheme that complements the local area and provides variety across the development.

Height and materials

A local character assessment has been undertaken to identify features that are distinct to the local area in relation to building materials, scale, massing and the layout of buildings. The design of the new development will complement the architectural character and qualities of Kelvedon.

The majority of homes will be built to a maximum height 2 ½ storeys, with a small proportion of 3 storey apartment buildings in appropriate locations.

Residential density ranges from 25 dwellings per hectare to 35 dwellings per hectare. The density reduces at the northern edge of the site where there will be a greater proportion of larger homes.

Design Code

A Design Code will be submitted alongside the outline application to ensure that the design quality is maintained in any future reserved matters applications and subsequent construction.

A rich and varied character will be created across the development through the creation of the following character areas:

  • The Entrance Avenue - The entrance to the development will be designed with an avenue of trees and boundary hedges to appropriately integrate with the rural surroundings. Houses will be also set back from the street.

  • Lanes and Courtyards - This character area is located at the heart of each development parcel. The design is inspired by Kelvedon High Street, where courtyards and lanes are accessed via arches and narrow openings between houses.

  • The Rural Edge - The homes located towards the northern hedge include a higher proportion of detached houses and a rural character is created through the informal building arrangement and rurally inspired materials such as weather boarding found in local farms. 

  • Neighbourhood Park Edge - A formal crescent featuring villa style houses will be located around the central park. The contemporary character of the buildings has been designed to create a principal feature around the main area of recreational activity.

  • Key Spaces and Gateways - The streetscape has been designed to complement the local area. Building frontages located at key entrances and intersections on the main street will be designed to enclose the public realm.

  • Green Street - Sustainable drainage methods will be incorporated to transport surface water to the attenuation basins at the edges of the development parcels and will provide enhanced pedestrian connections throughout the scheme.

Our proposals are landscape led and seek to deliver connected and accessible green spaces throughout the site by building upon existing landscape features.

Woodland planting will create a natural buffer on the site's northwestern edge, providing privacy to both new and existing dwellings. An additional landscape buffer will be incorporated along the site's south-eastern boundary, reflecting habitats typical of the Blackwater River Valley.

Community Space

New areas of green open space will deliver recreational areas for the benefit of local residents.

The proposals will feature a number of amenity spaces including children’s play facilities, woodland areas and new parks including a central neighbourhood park at the heart of the scheme.

A new green route from Kelvedon to Coggeshall Road will also improve connectivity whilst at the same time encouraging sustainable travel.

Emerging design concept

Emerging design concept - click to enlarge

Our proposals seek to enhance the ecological value of the site and maximise biodiversity net gain on site.

Existing hedgerows will be retained and enhanced through additional planting which will help to strengthen habitats and support Essex priority species, including Great Crested newts.

The creation of wildlife corridors will also help to encourage habitat development and will be supplemented by the provision of bird and bat boxes on new buildings.

The scheme will be designed to incorporate sustainable principles which are currently being developed.

Flood Risk Assessments and an Outline Drainage Strategy will be submitted with the application, which will take into account the impact of climate change and mitigate flooding risk by providing sustainable drainage methods to manage surface water runoff. Attenuation basins will be located at the edges of the development parcels alongside existing drainage.

The design team is considering long-term measures to reduce internal and external heat gains, such as highly efficient lighting systems, external shading, and natural ventilation. Green infrastructure and landscaping will also help to provide natural cooling.

Accessibility

A new site access will be created from Coggeshall Road that will extend into the site. In addition, two new pedestrian and cycle access points will be included in the north west and south east corners of the site.

Highways improvements

Works are currently being undertaken on Coggeshall Road to improve the footway connections between Kelvedon and the wider site. These works are part of an existing Section 106 agreement, for the CALA Homes scheme, and agreed with Essex County Council.

The works will improve access to the surrounding highways network by delivering:

  • A minimum width of two metres across the footways
  • The road between the Railway Bridge and the High Street junction will maintain a minimum road width of six metres, in line with the requirements of the Essex Design Guide
  • The retention of the footway to the north of Coggeshall Road

Pedestrian and cycle routes

The proposals seek to improve pedestrian and cycle connectivity throughout the site. A new cycle path is proposed which will run north to south and link with the existing public footpath network.

The scheme will also support the creation of a new pedestrian and cycle route between Coggeshall and Kelvedon which will provide a safe off road route and improve connectivity between the neighbouring towns.

Parking spaces

Car parking spaces will be provided in line with local policy guidelines.

Key benefits

We are committed to delivering a scheme that benefits future residents whilst also contributing to the wider community.

Our proposals aim to:

Deliver a high-quality residential-led development with a mix of housing types and tenures

Deliver a high-quality residential-led development with a mix of housing types and tenures

Ensure development density is appropriate and complementary to the surrounding area

Ensure development density is appropriate and complementary to the surrounding area

Provide a number of well-landscaped open spaces and amenity areas for the benefit of local people and future residents

Provide a number of well-landscaped open spaces and amenity areas for the benefit of local people and future residents

Improve accessibility within the site and increase connectivity to the surrounding area

Improve accessibility within the site and increase connectivity to the surrounding area

Support the provision of a pedestrian and cycle route between Kelvedon and Coggeshall 

Support the provision of a pedestrian and cycle route between Kelvedon and Coggeshall 

Incorporate new community assets, such as potential land for a new Primary school

Incorporate new community assets, such as potential land for a new Primary school